New China's five cities and urbanization are good for the second and third-tier cities in the home industry

Che Jianxin believes that the continuous development of China's economy and the expansion of domestic demand will benefit the long-term home furnishing industry. Specifically, from 2010 to 2012, the total retail consumption of consumer goods will increase from 15.7 trillion yuan to 20.7 trillion yuan, and domestic demand will drive China's strong economic growth. At the same time, it also created a good external consumption environment for the home industry. Che Jianxin believes that the improved demand in 2013 is also worth looking forward to. The average home is replaced in 7-8 years, which means that consumers who bought houses in 2005 and around 2006 may change furniture this year. This part of the consumer demand will be given to 2013. The annual home market consumption has brought new growth.

According to the statistics of Red Star Macalline, during the "2 days" period, the major shopping malls in the first-tier cities of the country ushered in a general trend. The total sales of merchants in the Beijing area exceeded 170 million yuan, and the Shanghai area exceeded 100 million yuan. While first- and second-tier cities maintained steady growth, the performance of second- and third-tier cities showed a “surge” trend. Second- and third-tier cities such as Datong, Shenyang, Dalian, and Taizhou have achieved significant growth compared with the same period of last year. In particular, the sales of merchants in Datong Mall in Shanxi have increased by 35 times. In addition, the total sales of single-day merchants in the Hefei Government District shopping mall exceeded 30 million yuan, becoming the “champion” of the national mall sales on the 23rd.

First of all, the continued development of China's economy and the expansion of domestic demand policies are conducive to boosting consumer confidence. Second, the national urbanization policy has brought many benefits to the home furnishing industry. In addition, the data shows that the sales area of ​​commercial housing in 65 major cities increased by 34.2% in 2012 compared with the previous year, which will lead to a large increase in the renovation of new homes in 2013. Generally speaking, household consumption is 1 to 1 year and a half after real estate transactions, which means that the large growth of real estate transactions in 2012 will lead to a big increase in the renovation of new homes in 2013. The renewal cycle of home furnishing products is 7-8 years, and the demand for new home renovation and the outbreak of improved demand will bring new development opportunities for the home furnishing industry.

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