Brand clothing, electronic products, animation, watches, musical instruments, perfumes, tea... In the future, these â€œdepartmentsâ€ can also be purchased in home stores. This is a new form of home outlets such as Ouada and Jiayi.
Previously, the city's well-known home stores have always relied on a single model of large homes. Home store merchandise brings a new shopping experience to consumers. It is understood that after the department store, the home store is still dominated by household goods, and at the same time introduced department store goods, such as clothing, gold, jewelry, perfume, animation, watches, musical instruments, craft ornaments, tea and tea, etc., to meet the needs of consumers. Shopping choices.
Li Wenfa, deputy secretary-general of the Tianjin Home Furnishings Chamber of Commerce, said that the difference between home department stores and ordinary department stores is that the stores are mainly household items, including extensions and special products of surrounding life, while abandoning the cumbersome promotion methods of traditional stores. Adopt a system such as a clear discount and a member return. Unlike other home stores that rely on sales of large homes to maintain performance, the core consumer groups of department store home stores lock in the middle class and young people. According to Li Wenfa, the life cycle of large household products is long and the increment is limited. Small furniture, soft decorations, digital goods, department stores, replacement frequency is fast, and its gross profit will be higher than the big home. â€œFrom the big homes in traditional stores to the promotion of new home products, to the sale of daily department stores, this not only makes the new home stores differentiated, but also wins more gross profit from the products outside the big home.â€
The visit found that the specialty stores in department store home stores generally have a large area, and large-scale stores mean that they can accommodate more categories and products. Cao Liyun, secretary-general of the Tianjin Home Furnishings Chamber of Commerce, said that the department store products in the home store are not simple department stores, but an extension of home products. â€œA lot of consumers, especially those with a better quality of life, have the same level of demand for clothing, accessories, and electronic products when purchasing furniture products.â€
Chamber of Commerce research shows that 20% of consumers have this demand, department store home stores to operate these products, can provide consumers with one-stop shopping. Cao Liyun analyzed that some extension products are offered in the home store for differentiated competition. These products are available for the consumer experience, increasing interactivity and extending the length of stay, which is quite different from traditional home stores.
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