Digital Printing Technology Innovation and Existing Problems (1)

In recent years, domestic economic development has entered a new stage. Whether it is institutions, enterprises, or individuals, the demand for personalization has become increasingly prominent. Some people have even exclaimed that the age of personalization has arrived. The development of the digital printing market is exactly the response of this era. This development is mainly reflected in the increase of investors entering the market and the diversification of profit points; the increase in equipment suppliers entering the market and the diversification of technologies and models; digital printing has a wider user base and the needs of users tend to be diversified.

I. Digital Printing Supply Chain Ambilight

Digital Printing magazine surveyed the installation and application of digital presses in 2004. The results show that as of May 2004, the installed capacity of toner digital printers common in the domestic market was over 2004 (including color and black and white); Kodak Versamark inkjet digital printing system was in China The installed capacity is 63 units.

An important feature of the digital printing industry in 2004 was that the digital press market had broken the monopoly of a few suppliers. When talking about digital presses in the past, what people usually think of is Fuji Xerox, HP Indigo, Xeikon, and Océ. The actual application has always been based on these devices. However, in 2004, Canon, Kodak NexPress, Kodak Wanyin, HP, Konica Minolta, Agfa and IBM, as well as the local Peking University Founder, also clearly entered the digital printing market.

Digital printing market is not only a professional production of digital presses in the hegemony, Fuji Xerox has developed a different level of digital presses to meet different user needs. High-speed, specialized MFPs or digital printers brought by Canon, Konica Minolta, OKI, etc. have also joined the battle for the market. Because the price of these devices is not as high as that of digital printers, color, performance, and
Other aspects can meet the printing needs of personalized products, thereby lowering the investment threshold for digital printing.

At the same time, ink-jet digital printing has also begun to attract the attention of the industry. In the field of variable data printing, it offers the possibility of satisfying high-volume, personalized printing and industrialized production, and in the area of ​​large-format and super-large-format color printing, to flexographic printing. Printing methods such as printing and screen printing pose challenges.

The best example of a supplier's confidence in the development of digital printing is Eastman Kodak’s reorganization of commercial printing. Kodak first acquired Scitex Digital Printing (SDP) in January 2004 to establish Kodak Versamark. With the superiority of Saturn Digital Printing over the years in the field of variable data printing technology, Kodak has embraced the field of digital printing. In May 2004, Kodak acquired Nexpress and Heidelberg Digital Co., Ltd., as well as sales and service organizations for digital printing products in Heidelberg worldwide.

Therefore, on drupa 2004, which is considered as the “vane” of the printing industry, digital printing has become the focus of the entire audience. A total of 35 manufacturers exhibited digital presses at the show, of which the most concerned are digital printers such as Fuji Xerox DocuColor iGen3, HP Indigo Press 5000, Kodak NexPress 2100, Xeikon 5000, Canon CLC 3220, and Konica Minolta.
The 8050/CF5100, Océ CPS900 and Kodak Versamark's inkjet printing systems, these new devices have their own characteristics, can meet different application needs, are all focused on the latest digital printing technology. In particular, the production digital press represented by Fuji Xerox iGen3 has reached the level of offset printing, and the adaptability of the printing materials has increased. The printing speed has been able to meet a certain scale of production requirements. This is another milestone in the development of digital printing technology, marking the rapid development of digital printing.

At the same time, digital press suppliers are also realizing that users need more than just a digital press, but a digital printing system that can meet the individual needs of customers. Therefore, cooperation with software suppliers such as EFI also becomes digital. One of the key points of the press supplier in 2004 was that many color and black-and-white digital printing solutions became their “new weapons” to seize market share. From the submission of prepress jobs, to data processing, to the output of jobs, digital presses are combined with digital workflows to put servers and databases in a prominent position. In particular, EFI Corporation provides targeted Fiery series servers for digital printers and printers such as Fuji Xerox, OKI and Kodak Versamark. The cooperation between Ingerhard Digital Printing Systems of Peking University Founder Electronics and Konica Minolta has also set a good example for the systematic and integrated advancement of digital printing.

In addition to software, digital press suppliers also integrate post-press processing equipment to provide users with complete solutions such as variable data ticket printing solutions, on-demand book solutions, personalized packaging and printing, and label printing solutions. And so on, the market's awareness of digital printing has improved.

On the other hand, as a “diarrhea” that digital printing is born with, the problem of the ink being too bright and being too different from the traditional printing color is no longer an obstacle because of the technical improvement of the color management software and hardware devices, and even some of them dare to Innovative users have the advantage of adapting them to local conditions.

(to be continued)

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