Create "Night Blue" for Nivea Body

Beiersdorf AG, headquartered in Hamburg, Germany, is the world's leading manufacturer of innovative and high-quality day-to-day products. It owns many internationally renowned brands such as Nivea.

In order to achieve product differentiation, Beiersdorf's design team incorporated some elegant features in the packaging of Nivea Body's Midnight Blue product. The main ones are: blue-and-white coating with pearl light, which reminds people of the gentle, smooth and comfortable skin that the product promises to bring; silver foil stamping creates a sparkling effect on a clear night sky.

The cardboard used for this project was Crescendo Cardboard supplied by MeadWestvaco. It is a high-end single-sided coated paper designed and developed for luxury packaging. It is an ideal outer packaging material. Crescendo cardboard not only perfectly reflects Nivea's “Midnight Blue” brand image, but also can meet relevant processing needs.

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